About Us

GRID gives spreadsheets wings. A Software-as-a-Service (SaaS) startup, GRID’s user-friendly software empowers people to turn any spreadsheet into a beautiful web report, dashboard or interactive application.

Fast facts
• Founded: August 2018
• Employees: 10-15
• Location: Katrinartún 4, 105 Reykjavik, Iceland

The Team


Hjalmar Gislason

Founder & CEO

Hjalmar Gislason is the founder and CEO of GRID. Hjalmar previously served as VP of Product Management at Qlik in Boston. He was the founder and CEO of DataMarket, founded in 2008 and sold to Qlik in 2014. A career data nerd and entrepreneur, GRID is Hjalmar’s fifth software startup as a founder.


Thorsteinn Yngvi Gudmundsson

VP of Operations & co-founder

Thorsteinn Yngvi Gudmundsson is VP of Operations at GRID, and one of the co-founding team. Thorsteinn has served in managerial positions in the tech industry for over 20 years, primarily focused on building new ventures internationally. Thorsteinn worked with Hjalmar as VP of Operations at DataMarket. He has held positions as a CEO, GTM lead, VP Operations, Finance lead, Product manager & Board Director. Thorsteinn holds an undergraduate and MBA degree from Reykjavik University, and a proud degree in horticulture from his early career.


Eva Dogg Steingrimsdottir

Director of Software Development

Eva Dogg Steingrimsdottir is Director of Software Development at GRID. Eva is an experienced front-end developer and software team leader and has worked in such roles for early startups and international airlines alike. Eva holds bachelor’s degrees in both Computer Science and Psychology. An avid and competitive cyclist, Eva enjoys few things more than speeding around Iceland in the midnight sun.


Alexandra Dilja Bjargardottir

Director of Growth

Alexandra Dilja Bjargardottir is Director of Growth at GRID. Prior to joining GRID, Alexandra worked in growth marketing for CCP, the makers of the massively multiplayer online game EVE Online. Alexandra has worked in digital growth, marketing and research for the better part of a decade. Alexandra is an active member of the indie game scene and an advocate for diversity in gaming and tech.

We are a group of experienced software innovators, based in Reykjavik, Iceland. We're deeply focused on building an inclusive culture and a diverse team.




GRID is looking for a Customer Success Manager


Currently no open positions, but we may still want to hear from you


We're hiring for several positions!


Visual Designer - Join us!



Download files

Main Logo

The main GRID logo in high resolution on a white background.

White Logo

The GRID logo in white on a dark purple background.

Square icon

The GRID logo in colour on a white background. Use for icons, thumbnails, etc.



GRID ehf
Katrínartún 4, 105 Reykjavik

For general inquiries, please contact


The following organizations provide support for GRID’s continued development:

The Icelandic Technology Development Fund

The European Union’s Horizon 2020 research and innovation programme under grant agreement No 867618